Nelson : Arrington : Blue Ridge Medical Center Announces New CEO


Nelson County, Virginia

Randy Pirtle has been named Chief Executive Officer for Blue Ridge Medical Center, a 501(c)(3) non-profit community health center system serving Nelson County and neighboring communities.

As the new executive leader of Blue Ridge Medical Center, Pirtle will provide leadership in the development and implementation of the mission, vision and goals of Blue Ridge Medical Center and will be responsible for multiple service expansion efforts and care integration programs. He begins in his new role on October 16th and will transition in collaboration with Peggy Whitehead, the current CEO, beginning September 18th. Ms. Whitehead’s leadership over 25 years has grown BRMC into the outstanding regional health care provider it is today. She will stay on as a grant writer for the organization.

Pirtle has worked in health services for nearly 30 years, with extensive experience in physician practice management.  He has special experience in implementation of electronic medical records systems, multi-setting integration, Federally Qualified Health Centers and Rural Health Center operations. Pirtle most recently served as Corporate Vice-President and COO, Florida Hospital HealthCare Partners, a 200 provider multispecialty physician group in eastern Florida. Before that he served as Regional Administrative Director for a division of Sutter Health in northern California. Some notable accomplishments include: recipient of 2011 President’s Award for Top Performance in Patient Satisfaction at Sutter Medical Foundation (SMF), recipient of 2009 SMF Star Award of excellence for contributions to electronic health records (EHR) implementation project, and recipient of 2009 and 2010 Sutter Health President’s Award for overall performance of the SMF Central Division.
Pirtle earned a Bachelor of Arts from the University of California and a Master of Health Administration from Chapman University in California.

About Blue Ridge Medical Center
Blue Ridge Medical Center is a primary care facility with pediatric care, dental care, behavioral health, and pharmaceutical as well as lab, imaging, physical therapy and a comprehensive outreach program. Blue Ridge Medical Center has a mission to provide patient centered quality health care accessible to all people in its service area and to improve their general health and well-being through prevention, education, and treatment. The Center opened the doors of a small modular building in July 1985 as a result of efforts by active community members who responded to the need for improved access to primary care. At that time there was one doctor and three exam rooms. Through five building additions and ongoing service expansions, three doctors and six nurse practitioners along with a staff of nearly 100 members are providing primary care for 8,000 patients each year. July 2017 will mark the 32nd anniversary of Blue Ridge Medical Center.


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