Nelson County, Virginia
Three Ridges Touring, a premier outdoor guide company based in Nelson County, Virginia, has received a $4,230 grant from the Virginia Tourism Corporation (VTC) Marketing Leverage Program (MLP) for its “Find Your Adventure” marketing program. This award is part of more than $3.2 million in grants given by VTC to 236 local and regional tourism marketing programs across Virginia to increase visitation and revenue for the state’s localities through tourism.
Travel confidence is increasing in this post-pandemic era. As a result, more couples and families are seeking unique and memorable experiences in the mountains. Three Ridges Touring specializes in curated outdoor tours tailored to clients’ ideal adventure, whether they seek thrills, restorative connections, or grounding experiences. Clients can choose from hiking, trail running, mountain biking, and backroad bike touring adventures designed for their skills and needs. Three Ridges Touring operates under permits with the US National Forest Service and National Park Service/Blue Ridge Parkway to provide clients with an unparalleled experience where adventure knows no bounds.
Three Ridges Touring Owner and Lead Guide Laura Wolf is passionate about sharing outdoor experiences with adventure seekers. “I find joy in the simplicity of being out in nature, and I’m dedicated to helping others experience that same sense of wonder and connection.” With extensive knowledge of the local landscape and a team of expert guides, Three Ridges Touring is committed to unforgettable experiences that showcase the natural beauty and biodiversity of the Blue Ridge Mountains.
Three Ridges Touring is taking adventure to new heights by partnering with Love Ridge Mountain Lodging and The Indigo House B&B. “Together, we are elevating the outdoor experience and creating unforgettable memories in the scenic Blue Ridge Mountains that will last a lifetime,” says Wolf of the partnership.
Nelson County Director of Economic Development and Tourism notes, “Three Ridges Touring is a valuable partner of Nelson Tourism. Laura participated in the Drive Outdoor strategic planning with Virginia Tourism Corporation and continues to help the County expand its presence in the outdoor recreation industry by helping families find their adventure.”
Virginia entities partner to apply for funding using the hub and spoke tourism partnership model. Partners may include Virginia cities, towns, counties, convention, and visitors’ bureaus, chambers of commerce, other local or regional destination marketing organizations, private businesses, museums, attractions, cultural events, and other tourism-related businesses. “VTC’s tourism marketing and sponsorship programs are designed to increase visitor spending by leveraging limited marketing dollars, to stimulate new tourism marketing through partnerships, and to extend the “Virginia is for Lovers” brand to drive visitation,” said Rita McClenny, VTC President and CEO. More information on VTC’s Marketing Leverage and Regional Marketing Programs can be found at vatc.org/grants.