Central Virginia Blue Ridge
Walkabout Outfitter, a locally owned, independent outdoor retailer located throughout Virginia partnered up with the brand, SmartWool, to successfully raise $1,000.00 for the Blue Ridge Land Conservancy in Roanoke, Virginia by donating a percentage of Smartwool sock sales during the month of “Socktober.”
Five dollars for every pair of Smartwool socks sold during the month of October was donated to the Blue Ridge Land Conservancy; a local not-for-profit organization that works hard to promote the conservation of western Virginia’s natural resources farms, forests, waterways and rural landscapes. Tina Miller, co-owner of Walkabout exclaimed, “We were delighted to have so many customers shop our Socktober promotion in October to purchase socks for a cause. Without our customer’s support we wouldn’t be able to give back to our communities as much as we do!”
The promotion not only supported the local community, but was nationally received and promoted in other independently owned retail businesses and therefore supported not-for-profits in communities across America.
Walkabout Outfitter is an independently owned outdoor retailer that opened their doors in 2005 in Lexington, VA and later added another five locations in Roanoke (two), Harrisonburg, Richmond and Blacksburg. Merchandise for hiking, backpacking, camping, travel and footwear in all locations from brands such as Patagonia, The North Face, Merrell and Keen.