Nellysford : WPOA Confirms Dollar General Construction, DG Responds

Rendering courtesy of Wintergreen Property Owners Association : Above a rendering of what the store in Nellysford, Virginia is presumed to look like upon completion. Click image to enlarge.
Rendering courtesy of Wintergreen Property Owners Association (WPOA) : Above a rendering of what the store in Nellysford, Virginia is presumed to look like upon completion. Click image to enlarge.

Nelson County, Virginia

By Tommy Stafford

For almost a year, we have been following the mystery surrounding the piece of property between Wells Fargo Bank and University Of Virginia Community Credit Union in Nellysford along Route 151. Last summer we confirmed that Dollar General (DG) was looking seriously at the property to locate a new store. Tuesday, the Tennessee-based company finally confirmed that the construction we have been telling you about for several weeks is indeed for the new store.

WPOA was first to confirm the news.

“The Broadway Group has purchased one of our commercial lots fronting Route 151 in Nellysford. WPOA is not certain of their construction timeline. The attached photos (rendering-above) shows the final result of many hours of collaboration between the Dollar General Store design team and the WPOA Architectural Review Board,” said Jay Roberts WPOA Executive Director

Above a photo shot on Tuesday – April 18, 2017 clearly shows Dollar General on the building permit that’s been displayed on the property at least since March of this year.

After multiple attempts to get DG confirmation, BRL received the following press release Tuesday afternoon from Laura Somerville, a representative from the company’s PR department.

“We are excited to bring a new location to Nellysford. As you noted, we are working diligently on a new store located on Rockfish Valley Highway. Based on the initial construction timeline, I anticipate the store will open by mid to late-fall, but feel free to check back periodically as we get closer since construction progress can alter the exact timeline.

When choosing store locations, meeting customers’ needs is Dollar General’s top priority. The company looks for places where we can offer customers an easy and convenient shopping choice. We know convenience is a major factor in our customers’ shopping decisions as we generally serve customers within a three to five mile radius, or 10 minute drive. We also take demographic trends, competitive factors, traffic patterns and community concerns into consideration.

The store will employ approximately 6-10 employees, depending on the individual needs of the store. Anyone interested in joining one of America’s fastest-growing retailers may apply for available positions online at

Dollar General sells quality name-brand and private brands merchandise such as health and beauty products, home cleaning supplies, housewares, stationery, seasonal items and basic clothing. We also sell an assortment of packaged foods, as well as some refrigerated foods and frozen foods.

Dollar General gives its customers more than everyday low prices on basic merchandise as part of its mission of Serving Others. Dollar General is deeply involved in the communities it serves and is an ardent supporter of literacy and education through the Dollar General Literacy Foundation, which awards grants each year to nonprofit organizations, schools and libraries within a 20-mile radius of a Dollar General store or distribution center to support adult, family, summer and youth literacy programs. Since its inception in 1993, the DGLF has awarded more than $127 million in grants to nonprofit organizations, helping more than 7.9 million individuals take their first steps toward literacy or continued education. For more information about the Dollar General Literacy Foundation and its grant programs, visit

The Dollar General Literacy Foundation also supports customers interested in learning how to read, speak English or earn their high school equivalency test. At the cash register of every Dollar General store, customers may pick up a brochure with a postage-paid reply card that can be mailed in for a referral to a local organization that offers free literacy services.

Laura Somerville
Dollar General Corporation
Corporate Communications
Goodlettsville, TN”

You can read additional info on the construction at the WPOA website by clicking here.



Please enter your comment!
Please enter your name here